Demographics and Psychographics

[1] “How Much Can a Registered Nurse Expect to Get Paid?” U.S. News & World Report, 2018, money.usnews.com/careers/best-jobs/registered-nurse/salary.

[2] Malvik, Callie. “What Does a Registered Nurse Do? (Understanding Their Impact).” Rasmussen College - Regionally Accredited College Online and on Campus, 25 June 2018, www.rasmussen.edu/degrees/nursing/blog/what-does-a-registered-nurse-do/.

[3] Heinrich, Anna. “How to Become a Registered Nurse: Your 4-Step Guide.” Rasmussen College - Regionally Accredited College Online and on Campus, 1 Aug. 2018, www.rasmussen.edu/degrees/nursing/blog/how-to-become-registered-nurse/.

[4] Graves, Jada A. “Plotting Your Career Path From Age 20 to Age 70.” U.S. News & World Report, 12 Sept. 2013, money.usnews.com/money/careers/articles/2013/09/12/plotting-your-career-path-from-age-20-to-age-70.

[5] Gillett, Rachel, and Jacquelyn Smith. “16 Activities Successful Millennials Do Outside of Work.” Inc.com, 12 Aug. 2016, www.inc.com/16-activities-successful-millennials-do-outside-of-work.html.

[6] McLoughlin, Rob. “76% Of Millennial Women Say Trends Influence The Products They Buy.” POPSUGAR Insights, 23 May 2016, insights.popsugar.com/76-Millennial-Women-Say-Trends-Influence-Products-Buy-41420653.

[7] “Who Are Millennials.” Millennial Marketing, 2018, www.millennialmarketing.com/who-are-millennials/.

[8] Brancaccio, David, et al. “Most Millennials Believe in Gender Equity, but Avoid the ‘Feminist’ Label.” Marketplace, 27 Aug. 2018, www.marketplace.org/2018/08/27/economy/most-millennials-believe-gender-equity-avoid-feminist-label.

[00] “Best Nursing Scrubs: Tips on Buying Scrubs for Nurses and Medical Careers.” Registered Nurse RN, 30 May 2018, www.registerednursern.com/tips-on-buying-scrubs-for-nurses-and-nursing-careers/.

Environmental Scan and Inspiration

[1] “Women's Tops.” Jaanuu, 2018, www.jaanuu.com/collections/womens-tops.

[2] “Solid Scrub Tops, Nursing Uniforms and Medical Uniforms at Uniform Advantage.” Uniform Advantage, 2018, www.uniformadvantage.com/pages/dpt/women-solid-tops.asp?navbar=2.

[3]“Scrubs for Women.” Scrubs & Beyond, 2018, www.scrubsandbeyond.com/womens-all-womens.html?type_display=187761.

[4] Paget, Nick. “Multi-Pockets: Catwalk Trend Alert.” WGSN, 10 June 2018, www.wgsn.com/content/board_viewer/#/79372/page/1.

[5] “Chalayan, Spring Summer 2019, London.” WGSN, www-wgsn-com.dom.idm.oclc.org/content/image_viewer/#/image.29545370.

[6] “Playful Piecing.” WGSN, 2 Mar. 2018, www-wgsn-com.dom.idm.oclc.org/content/board_viewer/#/77741/page/1.

[7] “Atelin, Autumn/Winter 2018, Paris.” WGSN, www-wgsn-com.dom.idm.oclc.org/library/results/ids/28655351|28663915|28663676|28649574|28660563|28637234|28655365|28640835|28663702|28663692|28663682|28663680|28663678|28663668|28663666|28663664|28663657|28655369|28655323|28656746|28660546|28660572|28655303|28648608|28638447|28640879|28640873|28639292|28655401|28655395|28648654|28655411|28637244|28651480|28655389|28655381|28655377|28655367|28660578|28660549|28651460|28637232|28651482|28651490|28637226|28637224|28637212|28638445|28640913|28638496|28638488|28637242|28640907|28638467|28638457|28638449|28635466|28641050|28641048|28641046|28640917|28640911|28640895|28640889|28640893|28640887|28640885|28640875|28640861|28640863|28641884|28641882|28641878.

[8] Sears, Kirsty, et al. “Catwalk Analytics Pre-Summer 19: Prints & Graphics.” WGSN, 7 Aug. 2018, www-wgsn-com.dom.idm.oclc.org/content/board_viewer/#/80114/page/3.

[9] “Antonio Marras, Pre-Summer 2019, Milan.” WGSN, https://www-wgsn-com.dom.idm.oclc.org/content/image_viewer/#/image.29070393/set/%5B%22image.29086685%22,%22image.29070393%22,%22image.29026045%22%5D.

[10] “Floral, Test Tube Chandelier.” Pinterest, https://www.pinterest.com/pin/3166662208581512/.

[11] MacRae, Michael. “Top 5 Medical Technology Innovations.” ASME.org, Mar. 2013, www.asme.org/engineering-topics/articles/bioengineering/top-5-medical-technology-innovations.

[12] Parker, Ray. “6 Technology Trends To Shape Healthcare In 2018.” Health IT Outcomes, 4 Jan. 2018, www.healthitoutcomes.com/doc/technology-trends-to-shape-healthcare-in-0001.

[13] “Value of Medical Technology.” AdvaMed, 16 Jan. 2018, www.advamed.org/issues/value-medical-technology.

[14] Morris, Evan. “7 Technology Trends Shaping the Modern Global Workplace.” Hacker Noon, 10 Aug. 2018, hackernoon.com/7-technology-trends-shaping-the-modern-global-workplace-e64e6701ad00.

[15] Agrawal, AJ. “8 Tech Trends to Keep Your Eye on in 2018.” Entrepreneur, 7 Dec. 2017, www.entrepreneur.com/article/305439.

[16] DeMers, Jayson. “7 Technology Trends That Will Dominate 2018.” Forbes, Forbes Magazine, 30 Dec. 2017, www.forbes.com/sites/jaysondemers/2017/12/30/7-technology-trends-that-will-dominate-2018/#2da04b5657d7.

Competition

[1] “Women's Advance Twist Snap Front Jacket Pewter Gray 3XL| Women's Scrubs.” Dickies, 2018, www.dickies.com/tops/womens-advance-two-tone-twist-snap-front-jacket/DK325PEW+3X.html?cm_mmc=google-_-PLA-_-Women-Outerwear-_-null&gclid=CjwKCAjwpKveBRAwEiwAo4Pqmwv7xMR68XEYZ6yYayvKjQTJfAcEAA6DxHPc5ObCqB-Hh-SjhHCwVhoCdfEQAvD_BwE.

[2] “ITY Fabric Polyester Lycra Knit Jersey 2 Way Spandex Stretch 58’ Wide by The Yard (1 Yard, Purple).” Amazon, 2018, www.amazon.com/Fabric-Polyester-Jersey-Spandex-Stretch/dp/B00ZS59Q98/ref=sr_1_4?ie=UTF8&qid=1540072521&sr=8-4&keywords=purple%2B4%2Bway%2Bstretch%2Bfabric&dpID=51KScrrTqUL&preST=_SY300_QL70_&dpSrc=srch.

[3] Lee, Robert Charles. “What Is a Slit Pocket, an Open Pocket and a Flap Pocket? What Is a Solid Bag?” Quora, 2015, www.quora.com/What-is-a-slit-pocket-an-open-pocket-and-a-flap-pocket-What-is-a-solid-bag.

[4]“Pro Choice Scrubs Style 575 Form Fitted Top with 2 Pockets (Size XXS - 2XL).” Paragon Care, 2018, www.paragoncare.com.au/products/pro-fashion-scrubs-style-575-form-fitted-top-with-2-pockets-size-xxs-2xl/.

[5] “Pin by Sheldon C. Maxfield on Sewing | Pinterest | 1950s, Vintage and Vintage Patterns.” Pinterest, 2018, www.pinterest.com/pin/466052261414881899/?lp=true.

Color, Fabric and Flats

[1] “Kasha Satin - Flannel Back Winter Coat Lining - Ivory.” Vogue Fabrics, 2018, www.voguefabricsstore.com/kasha-satin-winter-coat-lining-ivory.html.

[2] “Red Antibacterial and Wicking Polyester Jersey.” Mood Fabrics, 2018, www.moodfabrics.com/red-antibacterial-and-wicking-polyester-jersey-320550.

[3] “Venezia ITY Fabric 95% Polyester 5% Lycra Spandex Stretch 56’-58’ By The Yard (White).” Amazon, Amazon, 2018, www.amazon.com/Venezia-Fabric-Polyester-Spandex-Stretch/dp/B017OCTA66.

Market Viability

[1] “Total Number of Professionally Active Nurses" Henry J Kaiser Family Foundation, Oct. 2018, https://www.kff.org/other/state-indicator/total-registered-nurses/?currentTimeframe=0&sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D

[2] “Male Nursing Statistics.” Fastaff Travel Nursing, 9 Feb. 2016, www.fastaff.com/blog/male-nursing-statistics.

[3] “Population of the U.S. by Sex and Age 2017 | Statistic.” Statista, 1 July 2017, www.statista.com/statistics/241488/population-of-the-us-by-sex-and-age/.

[4] “POP-UP POLL: The Dress Code - Results.” Women in Optometry, Jacobson Medical Information, 1 Nov. 2016, www.reviewofoptometry.com/wo/surveys-and-news/article/popup-poll-the-dress-code-results/.